Forza - while its literal meaning is ‘strength,’ the word in every day usage means much more than that. It is a rallying cry, an encouragement, and central to the phrases that capture the passion and pride of Italy and Florence and its favorite teams. Come on. Let’s go. You can do it.

Forza Azzurri. Forza Italia. Forza Viola.

Our new Forza Collection is the newest inspiration that helps you start your day with a fresh shave and your best look. The razors and brushes are anchored with a rivet-like metal base in chrome, giving way to a smooth resin handle that tapers toward the neck.

It’s your day. Forza.